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ABOUT US
Who is ChillhopGuru Recordings?
Established in 2017, ChillhopGuru Recordings is a record label that operates in the lo-fi hip hop & chillhop industry, pushing the boundaries of hip hop music.
We have our artists at our core, because without our artists this label would not exist, our artists define us.
Our label was founded on 3 values
Transparency
We believe in open and honest communication with our artists, we ensure all decisions are clear and every artist knows where they stand. No hidden clauses, no vague promises – just straightforward collaboration.
Fairness
In an industry where many artists feel undervalued, we do things differently. Industry leading revenue splits, fair opportunities, best-in-class promotion and fair recognition goes into every release. We succeed when our artists succeed, and we make sure our artists receive the respect they deserve.
Individuality
We are pioneering the pro-individual, anti-AI movement, standing firmly against the dilution of human creativity. As the only label to publicly disclose our position on AI, we ensure artists – not algorithms – remain at the heart of our music.